C.I.D. (Competitive Intelligence Dashboard) FB Vibe and Current Push Analysis
The Facebook page for Bench Brewing Company (@benchbrewing) mirrors their Instagram vibe almost exactly: relaxed, rustic Niagara wine-country craft brewery energy with a strong emphasis on heritage, local ingredients, and beautiful escarpment/farm setting.
Visual Style and Tone
- Visual style — Warm, golden-hour photography of the historic schoolhouse taproom, hop fields, vineyards, seasonal produce, clean beer pours, and cozy indoor/outdoor scenes.
- Tone — Feels very similar to Instagram but a touch more community-oriented and event-heavy (because Facebook’s audience still leans that way for events and local sharing).
- It’s still serene, welcoming, and unpretentious — zero hype-bro vibes, lots of “come hang on the patio with a flight and some charcuterie” energy.
Current Push (as of mid-November 2025)
Right now they’re in full holiday/cozy winter season mode, with a clear focus on getting people into the taproom before the slower winter months:
- Benchmas (their big Christmas/holiday market series) is the main thing they’re pushing hard — multiple “Benchmas at Fieldstone” and taproom holiday market events through December, with local vendors, festive beers, food, and that classic Bench holiday cheer.
- Seasonal and winter warmer beers are front-and-center in recent posts (dark ales, spiced releases, barrel-aged stuff — very “curl up by the fire” rather than summer sours).
- Taproom events like holiday trivia nights, ugly sweater parties, candle-making workshops, and “Paint Your Own Pet” sessions paired with beer.
- They’re still riding the wave of their October 2025 acquisition of Ace Hill and Liberty Village brands — you’ll see some cross-promotion of those cleaner, more accessible lagers/pilsners alongside Bench’s core farmhouse/Belgian-inspired lineup, positioning themselves as a broader Ontario craft player.
- General “open weekends through winter” reminders (they scale back hours slightly post-holiday but are emphasizing they’re still very much open with fire pits, heated patios, etc.).
Overall energy heading into winter 2025: Festive, community-focused, “escape the city and come drink local in wine country for the holidays.” Very cozy, very Niagara, and leaning hard into events and seasonal limited releases to keep the taproom buzzing through December. If their Insta feels like a calming scroll, their Facebook feels like your friendly local reminder that there’s always something fun happening at the brewery this weekend.